Creative Critical Reflection

To engage with our audience we used a very popular and upbeat song to really grasp the viewers attention. With them being automatically hooked, they will want to continue watching and learn what the commercial has to offer. A commercial like this would be distributed as a real media text on Youtube. A short film like this could appear before the beginning of a Youtube video. Throughout this process, my production skills developed majorly throughout this project. I went from knowing nothing about conventions and editing to knowing how to edit and utilize conventions. I also learned about cutting clips and using the IMovie software. To integrate technologies in this project we used our phones to film and laptops to edit. Once we finished filming on the IPhones we airdropped them to the Macbook where we edited on IMovie. IMovie helped us to form clips, add music, and edit. Our project used conventions by using close up shots on the AirPods and wide shots on the commercial. These scenes of a variety of Apple products represent a diverse multitude of social groups. The target audience is varied but can include teachers, students, producers, artists, and many more. Some challenging conventions were the sound. In order for us to receive the sound we needed to upload the sound from Youtube to IMovie. Another difficult convention was filming at high angle. In order to get the shot we had to climb on to the bleachers and film downwards to the track. It took multiple takes and the lightning got messed up multiple times from the sun. Although having a few challenges we embarked through them with positivity which made matters better. Overall, we have much more to learn but working this hard has gotten us pretty far.