First Day of Film

 Today, September 29th, we began filming the commercial. The location today was set in the library and the main focus was on one character, Janiya. The props assembled for today were the Macbook, IPad, and IPhone. Since one of the props were forgotten, only a portion of our commercial was filmed. Today we focused on only Janiya’s shots and the next filming day will focus on mine.The storyboard that we created assisted me in understanding every scene that was being recorded. Today I stood behind the scenes and helped with anything I could. The first scene was scripted as Janiya entered the library. For this part I directed the individual to come into the library once Riana, our camera woman, was ready to record. This segment required about 4 clips of her walking from the door to the desk. Each of the clips will transition into one another. The next shot was Janiya at the desk with the apple products. I placed all of the Apple products onto the desk and Raina shot a close up of the items. The final scene for Janiya’s segment was to Facetime me. I went to the other side of the library to call her and Raina recorded her utilizing the IPad to call me. We successfully completed all of Janiya’s scenes within an hour. We then uploaded all of the scenes to a laptop. The next filming day the focus will be on utilizing AirPods on the track. The one thing we could have improved on today was staying on task. Other than that, we had a very productive and fun filming day.

Storyboard

~In the first box we have two people walking on the stairs in different directions.  One of the people is getting ready to go and study and the other is going in the opposite direction to go for a jog both displaying their apple products also both with AirPods in.

~In the second box it pans over to the first person in the library using their mac book to study for an exam in this shot it shows how the apple products can be used in an everyday resourceful way

~In the third box it goes over to person number two tying their shoes getting ready to go on there job it zooms out from their apple watch where it is showing the physical activity app that tracks heart rates and how active a person is. They are also talking on their AirPods while doing all of this.

~In the fourth box it goes back to the first person it shows the person finishing their work/studying, now showing them packing up. They then swivel in their chair which displays their IPhone specifically showing the apple logo 

~In the fifth box it shows the second person just about done with their run which zooms in on their apple watch where they are now checking their fitness status.

~In the sixth box this is where both people are both in there homes sitting on the coach now facetiming one another from ones IPad and one’s phone both talking through their apple AirPods.

Research

 My group is doing an Apple technology commercial. In apple commercials people are shown using different forms of technology and presenting the uses for them.

• When discussing costumes the actors would wear normal every-day outfits, as they are partaking in simple daily activities.
• Props would include numerous Apple products such as Iphones, watches, Ipads, headphones, airpods, etc.
• Their appearances would be put together, just average, as Apple products are attainable for mostly people of middle class  
• The score throughout most apple commercials is a soft and utilize popular songs and artists, catching the audiences attention and engaging them in their product 

1.  Conventions and codes of Apple include the apple logo and their motto "Think Different", but the bitten apple is all they need to distinguish their products.
2. Every apple commercial displays the apple logo on the back of their products making the electronic instantly identifiable. 
3. Ethos plays a part in some of Apple commercials, using famous figures to boost their interest, but not always. Many apple commercials consist of average people carrying out their tasks, or simply just the product itself with colorful editing.

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Planning

 Props- Since our commercial will be based on Apple, the multinational technology company, our props will consist of electronics made by them. Products we will produce in the commercial are IPhones, IPads, AirPods, and MacBooks.

Costumes- In our project we want to include at least 2 group members in our scenes. Our attire will consist of a variety of everyday clothes as Apple is a 24/7 brand used by millions of people across the world. Examples of clothing pieces like this could be blouses, jeans, pants, T-shirts, sneakers, and many more. With clothing we gladly do not have to be too restricted on what we wear. We however do not want to dress too casual.

Schedule-

On September 29th, 2021, we will create our storyboard.

On October 1st and 5th, 2021, we will film our commercial.

On October 7th and 11th, 2021, we will edit our films

On October 11th, 2021, we will finalize and make any last minute changes to our commercial

On October 13th, 2021, we will create a reflection of our project.

Location- Our main location we want to film is the library. Here we will film majority of our commercial unless anything else sparks our mind. Our actors will utilize the table space and the technological setting, but our Apple devices will be the star of the show. Having this setting will really highlight the fact that Apple is a technological company. We will utilize the track for highlighting the AirPods and our running scene.

Backup Plan- If our access to the library is cut off we will either use a building stairwell or the spacious patio. If we are restricted to film because of rain conditions, we could use an available hallway to conduct our commercial. As long as if we are dedicated to dry area we will work with the conditions we are presented with.

 

My Group

My group is consisted of, including me, three individuals. Janiya and Riana, my partners, I have collectively decided on becoming a group as we all know that we work together well. Although knowing each other for a short period of time, we believe that working as a team is better than working alone. We have started to conduct multiple ideas for our commercial as we are thrilled to start filming. With having multiple people in our group, it gains a variety of viewpoints. Having a higher amount of perspective can induce great outcomes to our audience.  As for our ideas, conducting them from the start gives us a strong basis to work with and expand on. By doing this we will not have to rely on procrastination for ideas. Our goal for now is to figure out what our next step will be and how we will start. Assigning roles is also key in our group. By knowing who will do what we can devise strategic plans to continue our productivity. Raina will handling media and Janiya will be organizing the props. I plan to focus on editing. Our ideas we have developed recently for our commercial is to have it based the Apple Company. We have over five Apple products we can work with. By providing diversity to the audience, the viewers can see Apple being a reliable technology company. Apple is perfect because we know a lot about the company. Having that background knowledge can make our commercial even better. To conclude, I am excited to enter this film journey with my new friendships. I know that we are going to do an amazing!

Introduction

 My name is Faith Folkes and I am a Junior at Fort Lauderdale High School. Media Studies was a class I found an interest in because of the high technology use required. As a person invested into our 21st century technology, the idea of learning new aspects of it, sparked a fire within me. As a student who will embark on their career journey soon, studying a variety of professions keeps me open minded to what might come my way. Through Media Studies I aspire to learn how to make aesthetically pleasing visuals for audiences. I enjoy journaling my life through video to see progression and improvements. Inspiring motivational videos always make me feel invincible and encouraged. I am also excited to go through the process of producing film to gain a first person point of view on how the experience is. I know it is very difficult to be a creator in the film world. Being able to share slightly similar experiences to film professionals will be very knowledgeable to me. Furthermore, I am excited to soak up understanding from my teachers and establish great relationships with them. Throughout this experience I know they will be my back bone and I am ready to conquer the road ahead. As for progression, my expectations for myself are to stay productive, determined, and upbeat. I know having a great attitude towards a goal will be the best thing for myself as I do not want to induce additional stress upon me. As for the ending result of this project, I expect myself to be happy with what I accomplished. I plan to carry what I learn into my life by journaling. I would also love to utilize what I master to instruct others. In all, I am ready to learn about all the aspects of media and film. I know this class will be beneficial. Who knows what this might lead too?