Another Day of Editing

 Editing day two began with grabbing a laptop and settling down to work. When editing today I utilized the IMovie application to gather the scenes into one video. I uploaded the recorded scenes chronologically and realized the commercial time length was too long. To resolve this problem I began removing particular scenes to make it flow and not seem choppy. In order to fulfill the 30 second requirement, some scenes had to be cut. Luckily, this wasn’t a huge issue as my group had a back up plan to remove segments if necessary. Once accomplished, some of my scenes on the track needed to be redone due to lightning and format issues. On the track the scenes were re-recorded in the same position, but close up angles were attached. We made sure that these additional clips were short so that it wouldn’t affect our commercial majorly. These angles were essential to promote and attract attention to the Apple products. These new scenes were then added and edited into the film. As a conclusion to our commercial, the logo and company name was constructed into a motioned picture. The word “apple” was written in a bold text and the logo was placed next to it. The last clip acts to grab the audience's attention to the company. My final mission was to place a song over the clips. We choose “Don't Run Away” by Tyler James Williams as it expresses a loving and upbeat tone. Apple is known for their vibrant commercials that bring others together. IMovie automatically applies the song to the video. Finally, filters were placed onto the commercial to make it look aesthetic. This part added differentiation and the final second count of the commercial was 30 seconds.